Introduction
In 2025, I crossed from design into AI agentic coding — I don't just design products, I build them.
With over 18 years in the startup and tech industry, I've led design teams at LottieFiles, ShopBack, and Grab, scaling design systems across multiple regions and products.
Today, I run FigFrameFlow Studio, a UIUX product design and Framer development studio where I take projects from concept to production. I work across the full stack — from Figma to Next.js, React Native/Expo, and backend systems — leveraging AI tools extensively to move fast and ship quality. Whether it's a mobile app, a SaaS platform, or a complex web application, I handle both the design and the code.
I'm passionate about AI agentic coding, design systems, and design leadership — not just philosophically, but by actually doing both.
Projects
LottieFiles Platform
Head of Design
LottieFiles Landing Page
Head of Design
ShopBack Design Systems
Lead Product Designer
Grab Design Systems
Senior Product Designer, DesignOps
Design+Code Landing Page
Product Designer
Side Projects
Experience
Head of Design
Dec 2021 - Mar 2025LottieFiles · Singapore · Remote
Built and led the design team that shaped LottieFiles from a niche tool into a platform used by millions — owning product strategy, design systems, and the end-to-end user experience.
Lead Product Designer
Apr 2020 - Nov 2021ShopBack · Singapore
Led design for one of Southeast Asia’s largest cashback platforms — redesigning the Home experience, building internal tools, and scaling the design system across 9+ markets.
Senior Product Designer, DesignOps
Jan 2019 - Apr 2020Grab · Singapore
Championed design consistency across Southeast Asia’s super app by building and scaling the Grab Design System — establishing the foundation for how every Grab product looks and feels.
Product Designer
Oct 2017 - Dec 2018Design+Code · Remote
Helped shape the future of design education by crafting intuitive course navigation and building design systems for one of the most respected learning platforms in the industry.
Senior UI Designer → Design Consultant
Feb 2014 - Dec 2018Minitheory · Singapore
Delivered end-to-end design solutions for startups and established brands — from strategy to high-fidelity UI across web and mobile products.
Education
Diploma in Multimedia Design
2005 - 2008The One Academy · Malaysia
Studied multimedia design with a focus on interactive media, animation, and user interface design.
Testimonials
“What sets Pizza apart is his strong grasp and appreciation of business priorities. He understands the importance of aligning design decisions with overarching organizational goals and always strive to deliver designs that not only look exceptional but also drive measurable results.”
“His ability to inspire and motivate his team is unmatched, and his leadership style fosters a collaborative work environment that encourages creativity and innovation.”
“Pizza always amazed me with his business insight and brilliant techniques for solving problems. He understands complicated matters even when outside of his direct area of expertise.”
Public Speaking
Favourite People
Some of my favourite people like Meng To, Vitaly Friedman, Brad Frost, Koen Bok, Jorn van Dijk, Sacha Greif, and more throughout the years in Singapore and other Asia countries.