# Pizza Yap — Product Design Lead

> AI product designer who builds end-to-end. Running FigFrameFlow Studio, shipping products across web and mobile — from design in Figma and Framer to production in Next.js and React Native, with AI deeply integrated into the workflow. 18+ years in startups and tech across Singapore and Malaysia.

## About

Pizza Yap is a product design leader based in Singapore and Malaysia. He runs FigFrameFlow Studio, a UIUX product design and Framer development studio that takes projects from concept to production. He works across the full stack — from Figma to Next.js, React Native/Expo, and backend systems — leveraging AI tools extensively to move fast and ship quality.

In 2025, he crossed from design into AI agentic coding — he doesn't just design products, he builds them.

## Experience

- **FigFrameFlow Studio** — Founder & Product Designer (2025 - Present): UIUX product design and Framer development studio shipping web and mobile products.
- **LottieFiles** — Head of Design (Dec 2021 - Mar 2025): Built and led the design team that shaped LottieFiles from a niche tool into a platform used by millions — owning product strategy, design systems, and the end-to-end user experience.
- **ShopBack** — Lead Product Designer (Apr 2020 - Nov 2021): Led design for one of Southeast Asia's largest cashback platforms — redesigning the Home experience, building internal tools, and scaling the design system across 9+ markets.
- **Grab** — Senior Product Designer, DesignOps (Jan 2019 - Apr 2020): Championed design consistency across Southeast Asia's super app by building and scaling the Grab Design System.
- **Design+Code** — Product Designer (Oct 2017 - Dec 2018): Crafted intuitive course navigation and building design systems for one of the most respected design learning platforms.
- **Minitheory** — Senior UI Designer → Design Consultant (Feb 2014 - Dec 2018): Delivered end-to-end design solutions for startups and established brands.

## Skills

AI Agentic Coding, Product Design, Design Systems, Design Leadership, Design Strategy, Design Ops, SaaS, UI/UX Design, Prototyping, Interaction Design, Systems Thinking

## Tools & Tech Stack

Claude Code, Figma, Framer, Next.js, TypeScript, Convex, Clerk, Expo, React Native

## Education

- **The One Academy** — Diploma in Multimedia Design (2005 - 2008), Malaysia

## Public Speaking

- **Singapore Product Design** (2026): Craft × Code × Compound — [Slides](https://talks.yap.pizza/craft-code-compound-spd-mar-2026/1)
- **General Assembly** (2026): Craft × Code × Compound — [Slides](https://talks.yap.pizza/craft-code-compound/1)
- **Framer** (2024): Framer Event 2024
- **Friends of Figma SG** (2024)
- **Friends of Figma MY** (2024)
- **SG Product Design** (2023)

## Contact

- DM: [LinkedIn](https://www.linkedin.com/in/pizza-yap-2750491b)
- Studio: [figframeflow.com](https://figframeflow.com/)
- LinkedIn: [linkedin.com/in/pizza-yap](https://www.linkedin.com/in/pizza-yap-%F0%9F%8D%95-2750491b/)
- Twitter: [twitter.com/pzayap](https://twitter.com/pzayap)
- GitHub: [github.com/pizza0502](https://github.com/pizza0502)
- Dribbble: [dribbble.com/pizza0502](https://dribbble.com/pizza0502)

## Services

FigFrameFlow Studio offers UIUX product design, Framer website development, design system creation, and full-stack web/mobile development. Ideal for startups, SaaS platforms, and established brands looking for a designer who also codes.